Category breakdown
Cleanliness, location, service, value, and comfort scores — not one opaque total.
Trust & content integrity
The rules that keep our reviews honest.
Reviews are the spine of GoHotelly. This page explains how we collect, moderate and display them — and what we refuse to publish, even when it would make a page look better.
Why reviews matter
A good review is the truest version of the brochure.
A hotel's best photos and best copy tell you what they hope you feel. Reviews tell you what real people actually felt. Both are useful — but reviews are load-bearing.
We treat guest reviews as primary content, not decoration. They sit alongside facts and photos, and they shape the editorial summary on every page.
How reviews are displayed
Structured, sourced, and in context.
We don't hide anything behind a single number. Here's what goes on every hotel page.
Praise and drawbacks
Both surfaced side-by-side, pulled from recurring themes in recent reviews.
Verified reviews only
We surface reviews tied to a real stay. Anonymous testimonials don't make the page.
Content standards
What we publish — and what we don't.
Every review submitted or surfaced on GoHotelly is held to these standards.
We publish reviews that are…
We won't publish reviews that…
Abuse, spam & moderation
What we do when something looks off.
Our moderation flow is human-reviewed — not purely automated.
Detect
Automated signals flag unusual patterns — bursts of five-stars, copy-paste content, or suspicious sources.
Review
A GoHotelly editor looks at flagged content before it appears on a hotel page, not after.
Respond
If a review is pulled, we tell the author why. Hotel owners can flag issues with a clear process.